Hudson Valley · Est. 2018

Start Here.
Grow Here.
Invest Here.

The Hudson Valley Latino Business Commerce empowers local investors and emerging entrepreneurs with grants, resources, and strategic support — building a thriving, self-sustaining community where heritage meets enterprise.

Raíces · Roots

Rooted in community. Growing across the valley.

Our Mission

Start Here. Grow Here. Invest Here.

"La unión hace la fuerza."

Our mission is to empower local investors and emerging entrepreneurs by providing access to grants, resources, and strategic support that foster sustainable business growth.

We are committed to strengthening our community, creating opportunities for young adults to build successful businesses, and attracting tourism that highlights the unique identity and potential of our city. We envision a thriving, self-sustaining community where local investment fuels economic growth and our city becomes a destination for opportunity, culture, and tourism.

01 / Connect

Connect

Monthly mixers, mentorship circles, and a directory that drives real referrals between members.

02 / Capacitar

Capacitar

Bilingual workshops on financing, marketing, legal structure, and digital tools — taught by people who've walked the path.

03 / Champion

Champion

We advocate at the county and state level for policies that move Latino entrepreneurship forward.

Founding Team

The people behind the mission.

HVLBC is led by a board of veterans, business owners, civic leaders, and community advocates who saw what Newburgh and the Hudson Valley could become — and decided to roll up their sleeves.

Meet our Founder

Jimmy Mera

— Community Leader & Advocate

Jimmy Mera is a proud veteran, dedicated public servant, and longtime advocate for the growth and unity of the City of Newburgh. Since making Newburgh his home in 1978, Jimmy has committed his life to strengthening the community through service, leadership, and a deep sense of responsibility to others.

With over 10 years of experience as a Building Inspector for the City of Newburgh, Jimmy has played a critical role in supporting safe, sustainable development and preserving the integrity of the city's infrastructure. His work reflects a strong commitment to public safety, community revitalization, and long-term economic stability.

Jimmy's passion for service is deeply rooted in the values instilled by his parents. Inspired by his mother's perseverance and his father's strong work ethic, he has dedicated his life to uplifting others and fostering a culture of accountability, resilience, and community pride.

Newburgh's potential is unlimited — as a destination that can attract investment, celebrate diversity, and create shared opportunities for residents and visitors alike. — Jimmy Mera, Founder

A global thinker with a local focus, Jimmy has traveled extensively and understands the role tourism plays in driving economic development, cultural exchange, and community visibility. Through his leadership and vision, Jimmy is committed to advancing initiatives that promote economic mobility, support small business development, and strengthen community infrastructure — building pathways for sustainable success while leaving a lasting legacy of collaboration, empowerment, and inclusive growth.

Co-Founder & Vice President

Francisco Martinez

— Entrepreneur & Community Builder

Francisco Martinez was born in Puebla, Mexico, and immigrated to the United States in 1990. Since establishing his life in Newburgh, New York, he has demonstrated a longstanding commitment to entrepreneurship, family, and community development. A graduate of Newburgh Free Academy, he has been married for over 30 years to his wife Rosa, whose unwavering support has played a vital role in helping him achieve his personal and professional goals.

In 1997, Francisco founded his first business, La Amistad — marking the beginning of a successful entrepreneurial career. Over the years, he has established and operated five additional businesses, contributing to the local economy and creating opportunities for others within the community.

Power is measured by how much you can help someone else. — Francisco Martinez, Co-Founder & VP

Guided by this philosophy, Francisco approaches his work with humility, respect, and a strong sense of purpose. His vision over the next five years is to develop and expand a community-based organization dedicated to youth empowerment, mentorship, and leadership development. Central to this vision is the establishment of a community center in Newburgh that will serve as a resource hub for education, personal growth, and opportunity.

Francisco is committed to building a lasting legacy within the Spanish-speaking community by fostering access to resources, support systems, and opportunities for future generations.

Treasurer & Board Member

Ronald Zorrilla

— Civic Leader & Small Business Advocate

Ronald Zorrilla is a Hudson Valley–based civic leader, nonprofit founder, and small business advocate whose work bridges economic development, community service, and equitable access to opportunity. The son of immigrant entrepreneurs, Ronald grew up watching his parents build a life through hard work, resilience, and the kind of grit that continues to shape Latino small businesses in the Hudson Valley today.

As a Small Business Advisor with the Small Business Development Center (SBDC), Ronald counsels founders and owners on launching, financing, and scaling their ventures — translating complex guidance into plain-language action plans for the entrepreneurs who need it most. He is also the founder and CEO of Outdoor Promise, a nonprofit advancing urban conservation, environmental justice, and equitable outdoor access across the region.

Championing the entrepreneurs who power our region's economy — and reflect the story of his own family. — Ronald Zorrilla, Treasurer

Ronald was elected to the Newburgh City Council (Ward 4) for the 2026–2029 term, where he represents residents on neighborhood investment, economic opportunity, and quality-of-life issues. He previously served on Newburgh's Conservation Advisory Council and the Downing Park Planning Committee. He mentors early-stage founders through CUNY Startups and is a graduate of Rising Tide Capital's Community Business Academy.

Secretary & Board Member

Desiree Osorio

— Advocate & Single-Mother Champion

Desiree immigrated to the United States in 1995 at the age of ten, and from an early age learned the value of hard work and responsibility by helping support her family starting at just twelve years old. A 2002 graduate of Middletown High School, she carries forward a lifelong commitment to perseverance and service.

As a proud mother of five, her family is the foundation of everything she does — especially her youngest son, who is on the autism spectrum. Through her journey as his advocate, Desiree has learned firsthand how to navigate complex systems, fight for essential rights, and secure the services he needs to thrive. These experiences have inspired a deeper purpose: to stand up for other families facing similar challenges.

Strong families build strong communities. — Desiree Osorio, Secretary

Eleven years ago, she moved to Newburgh as a single mother, balancing two jobs while raising her children and later establishing her own property management business. Motivated by purpose, Desiree returned to college and is currently pursuing a degree in legal studies to strengthen her ability to advocate effectively within her community. She has expanded her professional path into the insurance industry, where she educates and protects families by helping them build financial security and long-term stability.

Core Values

Six principles, one community.

Everything we do — from the smallest mentorship coffee to our annual gala — is anchored in these six commitments to the entrepreneurs and neighbors we serve.

01

Community First

We prioritize local growth and reinvestment — every dollar, every hour, every connection serves the neighborhoods we call home.

02

Empowerment

We equip individuals with the tools, knowledge, and confidence to succeed on their own terms — not ours.

03

Opportunity

We create access to funding and education — opening doors that have historically stayed closed to our community.

04

Integrity

We operate with transparency and trust. Our books, our decisions, and our doors are open to the members we serve.

05

Collaboration

We build strong partnerships within the community — across industries, generations, and backgrounds. Together, siempre.

06

Sustainability

We focus on long-term economic impact — building businesses, careers, and a community that will outlast us all.

Próximos Eventos

Join us this season.

Upcoming community experiences — all free or low-cost and open to the public. Come play, dance, learn, and build community with us.

Herencia Folclórica Juvenil de Newburgh logo Moyoxochil logo
Community Event · Free

Folkloric Dance Showcase

— Presentado por Herencia Folclórica Juvenil de Newburgh & Moyoxochil

Join us for an afternoon of traditional Mexican folklórico dance, music, and culture celebrating our community's heritage.

Date
Saturday, September 19, 2026
Time
12:00 PM – 9:00 PM
Location
278 South Williams St, Newburgh, NY
Cost
Free
💃 Folklórico Mexicano 🎵 Live Music 🤝 Community
Learn More →
Soccer Tournament flyer featuring Pumas, Puebla, Newburgh, and Mex-USA leagues
Community Event · Free

Soccer Tournament — Four Leagues. One Champion.

— Presentado por Placita La Amistad, From Ghetto to Greatness Inc. & HVLBC

Bring the whole family for a fun day of soccer, community & celebration! We'll be handing out school supplies to all kids who attend — while supplies last.

Date
Sunday, August 30, 2026
Time
12:00 PM – 9:00 PM
Location
278 South Williams St, Newburgh, NY 12550
Leagues
Pumas · Puebla · Newburgh · Mex-USA
⚽ Four Leagues 🎒 School Supplies 🍔 Food & Music 👨‍👩‍👧‍👦 Family Fun
Learn More →
II Festival Día de las Madres flyer with performers Hector Villa and Frida
Próximo Evento · Free

II Festival Día de las Madres

— Presentado por Placita La Amistad & HVLBC

Ven a celebrar, a consentir a mamá y a vivir una tarde inolvidable llena de amor y comunidad. Canastas y regalos para mamá.

Fecha
Domingo, 10 de Mayo
Hora
12:00 PM
Lugar
278 S William St, Newburgh
Información
845-636-6605
Participantes

Hector Villa · Frida · Herencia Folclórica Juvenil de Newburgh · Danza Folklórica Mexicana Mestly Tonatiuh · Coro Juvenil Iglesia San Patricio

💃 Baile 🎤 Música en Vivo 🌹 Regalos para Mamá 🎟 Evento Gratuito
Más Información →
Bachata Free Class flyer hosted by Leyla
Free Class · Bachata

Bachata Free Class

— An experience hosted by Leyla

Move. Connect. Feel the music. Come learn the rhythm of bachata in a welcoming, beginner-friendly class.

Date
Saturday, May 16, 2026
Time
6:00 PM
Location
74 Mill St, Newburgh, NY
Cost
Free Class
💃 Beginner-friendly 🎵 Live music 🤝 Community
Register Now →
Mexican Folklore Classes flyer
Ongoing · Cultural Classes

Mexican Folklore Classes

— Celebrate culture, tradition & dance

Join us for exciting Mexican Folklore Classes filled with rhythm, culture, energy, and tradition for all ages.

Schedule
Wed · Sat · Sun
Time
6:00 – 8:00 PM
Location
278 S William St, Newburgh, NY
Ages
Children · Teens · Adults
💃 Folklórico Mexicano 🎵 Traditional Music 🌺 All Skill Levels
Call (845) 542-1070 →
Member Directory

Meet the businesses shaping our valley.

From third-generation panaderías to first-year startups, every member brings something to the table. Browse, connect, and shop local.

Food & Beverage

BJ's Deli & Cafe

— Newburgh's gathering place

Authentic Mexican cuisine — tacos, enchiladas, and homemade breakfast favorites served with warm hospitality.

📍 Newburgh, NY
Retail

Juquilita's Superstore

— A woman-founded community staple

A trusted Newburgh storefront where customers are welcomed like family — built through years of perseverance and dedication.

📍 Newburgh, NY
Arts & Culture

Revolución Radio Online

— A voice for the community

Online radio bringing music, interviews, local news, and cultural conversations to Newburgh and beyond.

📍 Newburgh, NY
Electrical & Trades

Electrical Innovations by Nava Inc

— Family-owned · Newburgh-rooted

Reliable, honest, and innovative electrical services for families and businesses across the city.

📍 Newburgh, NY
Real Estate

Kaitlin Olivera

— Keller Williams Hudson Valley

Licensed Real Estate Salesperson helping buyers and sellers navigate the Hudson Valley market with a hands-on, client-first approach.

📍 New City, NY · 📞 914.471.3417 · ✉️ kaitlinolivera@kw.com
Financial Services

Sandra Y. Salguero

— Branch Manager & Loan Officer, East Coast Capital

Guides clients through the mortgage and financing process with clarity and personal attention. NMLS #525281.

📍 Central Valley, NY · 📞 845-797-3461 · ✉️ sandras@eastcoastcap.com
Construction

Casado Custom Homes

— Custom & Modular Homebuilding

Custom and modular home builder bringing craftsmanship and industry credentials to every build — backed by NYSBA, NAHB, and Modular Home Association memberships.

Legal Services

Silvia A. Fermanian, Esq.

— Managing Partner, Sobo Law

Focuses on real estate, trusts & estates. Se habla español. Backed by a firm with 15+ offices and 50+ years of combined experience.

📍 Middletown, NY · 📞 (845) 394-2546 · ✉️ SFermanian@SoboLaw.com
Real Estate

Jovani Giron

— 17+ Years of Experience

Licensed Real Estate Salesperson supporting clients through buying, selling, renting, and investing. Hablo español.

📍 NYC · Westchester · Rockland · Orange · Putnam · Dutchess · 📞 646-584-4467 · ✉️ jovanigiron@gmail.com
Member Spotlights

Stories from our network.

Behind every storefront in our directory is a family, a vision, and years of work. Here are a few of the businesses shaping Newburgh.

In the heart of Newburgh, where hard work and determination shape the spirit of the community, a local business began building more than just electrical systems — it began building trust.

Electrical Innovations by Nava Inc started with a simple mission: to bring reliable, honest, and innovative electrical services to families and businesses throughout the city.

Founded by individuals who understood the importance of community, the company quickly became known not only for its skilled workmanship, but for the pride it took in every project. From helping small businesses light up their storefronts to ensuring families felt safe in their homes, Electrical Innovations by Nava Inc became a symbol of progress and dedication in Newburgh.

What made the company stand out was not just the technical expertise, but the heart behind the work.

Every wire installed, every panel upgraded, and every emergency call answered represented a commitment to helping the city move forward. In a community full of culture, resilience, and ambition, the company became part of the backbone that keeps Newburgh shining bright.

Today, Electrical Innovations by Nava Inc continues to inspire local entrepreneurship and remind others that success is not only measured by business growth, but by the positive impact made on the people around you.

Nestled in the heart of Newburgh, BJ's Deli & Cafe has become more than just a restaurant — it has become a gathering place for family, friends, and the local community.

Known for its authentic Mexican cuisine, the café fills the streets with the comforting aroma of freshly made tacos, enchiladas, and homemade breakfast favorites prepared with passion and fresh ingredients.

From the early morning rush to the evening dinner crowd, BJ's Deli & Cafe welcomes every customer with warm hospitality and fast, friendly service. Whether families are sitting down to enjoy a meal together, workers are grabbing lunch on the go, or neighbors are ordering takeout after a long day, the restaurant has built its reputation on consistency, flavor, and heart.

What makes BJ's special is not only the food, but the atmosphere — the vibrant energy, the sound of laughter, and the feeling of home.

The vibrant energy reminds customers of the importance of culture, tradition, and community connection. In a city as resilient and diverse as Newburgh, BJ's Deli & Cafe proudly represents the spirit of local businesses that continue to bring people together one meal at a time.

Today, BJ's Deli & Cafe continues serving the community with pride, proving that great food and genuine hospitality can create lasting memories and strengthen the heart of a city.

In the vibrant city of Newburgh, a powerful voice began connecting culture, music, and community through the airwaves.

Revolución Radio Online was created with a vision to give the local community a platform where voices could be heard, stories could be shared, and culture could be celebrated every single day.

What started as an online radio station quickly became a source of unity and inspiration for listeners throughout Newburgh and beyond. Through music, interviews, community discussions, and local news, Revolución Radio Online created a space where people from all walks of life could feel connected to their roots and to one another.

Every broadcast carried energy, passion, and pride for the city it represented.

The station became known not only for entertaining listeners, but for uplifting local businesses, artists, entrepreneurs, and community leaders. Whether playing regional music that reminded families of home or discussing important issues affecting the community, Revolución Radio Online became a trusted and familiar voice in Newburgh.

Today, Revolución Radio Online continues to grow as a symbol of culture, communication, and community empowerment. It stands as proof that even through a microphone and an internet connection, people can inspire change, preserve tradition, and bring a city closer together.

On the busy streets of Newburgh, Juquilita's Superstore stands as more than just a business — it stands as a symbol of perseverance, sacrifice, and determination.

Founded by a hardworking woman with a dream of creating a better future for her family, the store was built through years of dedication, long hours, and unwavering faith.

Like many entrepreneurs, her journey was not easy. She faced obstacles, uncertainty, and the daily pressures of balancing family responsibilities while trying to grow a business from the ground up. But through resilience and hard work, she refused to give up. Every challenge became motivation to push forward, not only for herself, but for the loved ones depending on her success.

The business represents the strength of women entrepreneurs who work tirelessly behind the scenes to provide opportunities, stability, and hope for future generations.

Over time, Juquilita's Superstore became a trusted place in the community — a store where customers are welcomed like family and where culture, tradition, and community pride are reflected in every corner.

Today, Juquilita's Superstore continues serving the people of Newburgh with pride. Its story is a reminder that success is not built overnight, but through courage, sacrifice, and the determination to never stop fighting for the people you love.

Membership

Find your place in the network.

Every membership tier is designed to grow with your business — from solo founders just getting started to established firms ready to give back as mentors.

Bronze
— start your journey
$30/ month · $300 yearly
  • Featured on the website
  • Story feature
  • Part of the network
  • Access to all business growing tools
Start Here
Gold
— lead the network
$100/ month · $1,000 yearly
  • Everything in Bronze & Silver
  • Free table at all HVLBC events
  • Discounted tables at additional community events
  • Premier visibility & recognition
Become Gold
QR code linking to HVLBC membership packages
Scan to Join

Take HVLBC with you.

Point your phone camera at this code to pull up our membership packages anytime — perfect for sharing at mixers, events, or with prospective members in person.

hvlbc.org/#membership
Banking Partner

Ready to bank local?

Our members and community get direct access to a trusted local branch manager who speaks your language and understands your business.

Rick Reyes-Maces, Branch Manager at Rhinebeck Bank
Rhinebeck Bank

Rick Reyes-Maces

Branch Manager — Hablo Español

Rick leads the Rhinebeck Bank branch in Newburgh and works directly with community members and businesses on personal banking, business accounts, and financing.

📍 456 Broadway, Newburgh, NY 12550
📞 845-454-8555 ext. 19103
✉️ RReyesMaces@RhinebeckBank.com
Get In Touch

Let's build something together.

Whether you're a prospective member, a potential partner, or a press contact, we'd love to hear from you. We respond in English and Spanish — usually within two business days.

Email
community@hvlbc.org
Phone
(845) 522-6205
Office
278 S William Street
Newburgh, NY 12550